DS

Zara Middle East

Services
Branding
Visual Identity
Bottle design
Team
Vincent Blachère, Creative Director
Laurie Rubira, Project Manager
Dweezil Sèche, Artistic Director
Agency & Client
Studio Artefact 3000
Robertet Group
Year
2024

For this project, the brief was to develop a fragrance collection specifically for the Middle East. To achieve this, the graphic and design codes used in this part of the world had to be adopted, particularly the golden hue. The client also had a very clear idea of the scents of the different perfumes in the collection, which helped a lot in finding the universe of the perfume bottles and the environment in which they should be displayed. We wanted a dark atmosphere, to highlight the ingredients that make up the different fragrances. The floor is made of water, which can only be seen through the reflections of the main composition. To create an even more Middle Eastern ambiance, we wanted incense to appear in the room.

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